Alluring strategy: Iowa retailer builds store traffic with lawn-care program. (Waukee How-To Hardware and Variety and Rent-It Center)(Special Advertising ... An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on August 1, 1996. The length of the article is 585 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Denny Lengel, owner of Waukee How-To Hardware and Variety and Rent-It Center in Waukee, IO, strongly positioned itself in the area's business community by providing customers not only a wide selection of products but services as well. The store has a four-step lawn-care program which allows customers to order and pay for merchandise in advance, and to pick them up at their convenience. Lengel is also sending customers direct-mail advertisements to inform them of the service.

Citation Details
Title: Alluring strategy: Iowa retailer builds store traffic with lawn-care program. (Waukee How-To Hardware and Variety and Rent-It Center)(Special Advertising Section)
Publication: Do-It-Yourself Retailing (Magazine/Journal)
Date: August 1, 1996
Publisher: National Retail Hardware Association
Volume: v171 Issue: n2 Page: p64(1)

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