A rewarding program: frequent shopper club fosters loyalty.(Moneypenny How-to Hardware): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on March 1, 1999. The length of the article is 574 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Moneypenny How-to Hardware store has been able to identify its best customers through its Moneypenny Club. Owner Joe Moneypenny reveals that the store's average daily transaction is $15 for club members and $10 for non-members. Members provided about $5.70 of gross margins for each of their purchases while non-members provided gross margins of $3.80 for every transaction. Moneypenny adds the Moneypenny Club rewards members with a 5% rebate on their future purchases.

Citation Details
Title: A rewarding program: frequent shopper club fosters loyalty.(Moneypenny How-to Hardware)
Publication: Do-It-Yourself Retailing (Magazine/Journal)
Date: March 1, 1999
Publisher: National Retail Hardware Association
Volume: 176 Issue: 3 Page: 50(2)

Distributed by Thomson Gale

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