To Apple??™s legion of admirers, the company is like a tech version of Wonka??™s factory, an enigmatic but enchanted place that produces wonderful items they can??™t get enough of. That characterization is true, but Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. Fortune takes you around 1 Infinite Loop, inside Apple??™s management structure, and into a world where CEO Steve Jobs doesn??™t tolerate duds.Tuesday, August 30, 2011
Inside Apple -- From Steve Jobs down to the janitor: How America's most successful-and most secretive-big company really works.
To Apple??™s legion of admirers, the company is like a tech version of Wonka??™s factory, an enigmatic but enchanted place that produces wonderful items they can??™t get enough of. That characterization is true, but Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. Fortune takes you around 1 Infinite Loop, inside Apple??™s management structure, and into a world where CEO Steve Jobs doesn??™t tolerate duds.
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