How to Write How-to Articles that Position You as an Expert

There she is again. Your biggest competitor. Smiling back at you from the inside of a local business magazine. She's doling out free advice on how to do something you wish people would hire YOU to do. It's the third time you've seen an article by her in the last six months. You wish that, just once, the editors would have asked you instead of her to write it. Guess what? The editors probably didn't ask her. Most likely, she was smart enough to write the article herself and offer it to them for free. Editors of newspapers, magazines, trade journals, newsletters and even the free weekly shoppers are hungry for articles that will inspire, educate, calm, enlighten, humor, and entertain their readers. They want advice that will help people find more time, save money, feel healthier, look thinner, be safer and have better sex lives. And they rely on people like you and your competitor to provide them. Whether you're telling readers how to grow gargantuan tomatoes or how to stay out of trouble with the IRS, "how to" articles are an excellent way to call attention to your talents and establish yourself as an expert. They give you dozens of column inches that you might not be able to afford if you had to pay for an ad. They draw traffic to your web site. And if your articles are compelling and convincing, they can lead to thousands of dollars in sales for your products or services. The bigger and more prestigious the publication, the greater your credibility. If you can't write, or don't have the time, you can always hire a ghost-writer to create the articles for you. But why spend the money when you can follow the steps below? Here's a step-by-step guide on how to get in on the action. First, Choose a Topic This is easy. Name the three biggest problems your audience faces. You've just come up with three ideas for three different articles. Be sure the topics tie into a service you provide or a product you sell. Once you've chosen a topic, it's time to select a title. Here's a helpful list of possibilities. Simply fill in the blank, depending on what you've decided to write about. A New Way to ______________ That Has Never Failed A Part-Timer's Tactics for a Full-Timer's ______________ A Quiz: Test Your _____________ Smarts Cash in on _______________ Trends Chasing the Right ______________ Cool Tools for Today's ______________ Common Errors That Kill ______________ Discover the 7 Essential Elements That Guarantee ______________ Finding the ______________That is Uniquely You Good News for ______________ In this report, you will learn: 56 ideas for great headlines How to choose a topic How to use bullet points The key elements of an identifier paragraph The structure of a good article How to make and use reprints Where to find publications that want your articles

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